About TONEFIT

We’re TONEFIT®. We exist to move you beyond limits.

Not just through the clothes you wear, but through the mindset you live by. Because training isn’t only about muscle — it’s about resilience, discipline, and belief. And at TONEFIT, we create more than activewear. We create the tools to help you push further, train harder, and live stronger.

Our journey began with a vision: to redefine what activewear means. Founded by Wissam Salha, a lifelong sports enthusiast and first-time founder, TONEFIT was born from risk, resilience, and the refusal to settle. What started as ambition has grown into a movement — one built for those who train not just to look good, but to become better.

Today, we design performance-driven activewear with Swiss precision and global vision. Every seam, silhouette, and detail is made with purpose — to move with you, support you, and remind you of what you’re capable of. This isn’t fashion. This is focus-wear: made for movement, designed for discipline, and worn with pride.

OUR COMMUNITY

TONEFIT is more than a brand — it’s a mindset. A community of athletes, creators, and everyday warriors who know that limits are illusions. Whether you’re lifting, running, climbing, or chasing greatness in your own way, we’re here with you: every rep, every step, every moment.

OUR VALUES

Our values are not just words. They’re the standard we train, live, and create by:

CHALLENGE LIMITS.

We don’t settle. We push past boundaries — in design, in training, in life.

ELEVATE PERFORMANCE.

Every product we create exists to empower. Precision, function, and quality come first.

LIVE WITH PURPOSE.

Discipline is our fashion. Every choice we make is intentional.

COMMUNITY FIRST.

We rise higher together. Every athlete, every customer, every teammate matters.

RESILIENCE ALWAYS.

Because greatness isn’t given. It’s built, rep by rep.